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Reimagining Demonstrated Interest: Beyond the Basics

Educational Consultant and Student Working at a Desk

When it comes to showing demonstrated interest in a college, the conventional wisdom often revolves around signing up for newsletters, attending virtual tours, and opening every email from admissions offices. These actions, while important, only scratch the surface of what it means to genuinely engage with a prospective school. If you truly want to stand out in a crowded applicant pool, it’s time to think beyond the basics and approach demonstrated interest as an opportunity to forge a meaningful connection with the college—one that reflects both your curiosity and commitment.

Curate Your Communication

Rather than merely clicking through emails, use them as an opportunity to craft a thoughtful response. Did something in a newsletter catch your eye? Perhaps a program or event that aligns with your passions? Don’t hesitate to reach out to the admissions office with a follow-up question or to express your enthusiasm. This not only shows that you’re paying attention but also helps you stand out as a student who goes the extra mile.

Deep Dive Into Academic Offerings

Take the time to explore the academic departments that interest you. Identify specific courses, research opportunities, or professors whose work resonates with your goals. Then, reflect this knowledge in your supplemental essays, interviews, or even direct communication with faculty members. Demonstrating that you’ve done your homework shows that your interest in the school goes beyond surface-level appeal—it’s about a genuine fit for your academic and career aspirations.

Leverage Social Media Thoughtfully

Engaging with a college on social media goes beyond liking posts or following their accounts. Consider participating in virtual Q&A sessions or attending live events where you can interact with current students, alumni, and faculty. This allows you to gather insider insights and ask questions that showcase your interest and knowledge about the school. Just remember to maintain a professional tone—social media might be casual, but your interactions with a college should reflect your seriousness as a candidate.

Personalize Your Visits—Virtual or In-Person

Whether you’re visiting a campus in person or taking a virtual tour, personalize your experience. Reach out to the admissions office ahead of time to see if you can schedule a one-on-one meeting with a student ambassador or faculty member. Ask specific questions that reflect your understanding of the college’s unique culture and offerings. After your visit, follow up with personalized thank-you notes that reference specific conversations or experiences from your time on campus.

Engage With Alumni Networks

Alumni can be one of the most valuable resources in your college search. Seek out opportunities to connect with alumni from the schools you’re interested in, whether through LinkedIn, alumni events, or college-hosted panels. These conversations can provide a deeper understanding of what life after graduation looks like and can offer you a chance to discuss your fit for the college with someone who has been through the experience firsthand.

Think Outside the Application

Remember that demonstrated interest doesn’t have to be confined to what’s listed on an application. Whether it’s attending a college-hosted competition, participating in a summer program, or contributing to a student-led initiative, find ways to get involved with the college community before you even apply. These experiences not only enrich your understanding of the school but also position you as a proactive, engaged applicant who is already invested in the institution.

In a world where colleges receive thousands of applications, showing demonstrated interest is your chance to make a lasting impression. By curating your communications, engaging deeply with academic offerings, leveraging social media thoughtfully, personalizing your visits, connecting with alumni, and thinking outside the application, you can elevate your approach and truly demonstrate that you’re not just interested in the college—you’re ready to be an active, contributing member of its community.

Colleges That Track Demonstrated Interest

Demonstrated Interest = Very Important:

Demonstrated Interest = Important:

Demonstrated Interest = Considered:

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Laura Barr is a deeply experienced and passionate college consultant, founder of Emerging Educational Consulting, and creator of the Capstone Certification program. She is dedicated to helping families and professionals navigate the college application process with simplicity, deliberation, and joy. Want to learn more about our services? Tell us your story! 

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